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Showing posts with label grievance redress. Show all posts
Showing posts with label grievance redress. Show all posts

Thursday, January 19, 2023

Examining grievances and redress for pension products

by Vimal Balasubramaniam, Aishwarya Gawali, Nancy Gupta, Renuka Sane and Srishti Sharma.

In a previous article, Examining grievances and redress for banking products, we studied the nature and extent of grievances for banking and payment products in India. We also evaluated whether grievance redress mechanisms worked, and what impact grievances had on the usage of products. In this article we study similar questions for contributory pension products. The analysis is based on a survey of 21,355 respondents that we conducted in five states including Maharashtra, Bihar, Haryana, Madhya Pradesh and Andhra Pradesh.

Measuring grievances

In the survey, we first ask if the respondent is using or has ever used contributory pension products. These would typically include the General Provident Fund (GPF), the Public Provident Fund (PPF), Employee Provident Fund (EPF) and the New Pension System (NPS). The study explicitly excluded various defined benefit pension plans, such as old age pensions, widow pensions, and disability pensions. We then ask the following questions:

  1. If the respondent had faced an issue with any of the contributory pension products in the last 12 months?
  2. If yes, what was the latest/most recent issue with the pension product?
  3. Did the respondent complain after encountering the grievance?
  4. Was the issue resolved after the first complaint?
  5. If no, was the complaint escalated further?
  6. If the complaint was escalated, was the issue resolved upon escalation?
  7. If the respondent did not complain, what was the reason for not complaining?
  8. Finally, what was the impact of the grievance on their usage of pension products?

We only consider complaints registered with the financial service provider or pension regulators. We do not include complaints filed in the police station or consumer courts as this is not in the ambit of the regulatory grievance redress system. Our questions do not pertain to any specific pension product. The results, therefore, are a reflection of the overall system of grievance redress, and not of any particular scheme.

Before we describe our results, it is useful to present the existing grievance redress mechanisms in the pension ecosystem. It is also important to note that while certain pension regulatory bodies report the incidence and resolution of grievance, there is no official consolidated statistic on the number of grievances for contributory pension schemes in India. Table 1 provides a snapshot of the governing regulatory bodies and grievance redress mechanisms (GRMs) of some of the major pension products that are relevant to our study.

Table 1: Pension products, regulatory body and GRMs
Pension Product Regulatory Body Grievance Redress Mechanisms (GRMs)
General Provident Fund (GPF) Department of Pension and Pensioner's Welfare under the Ministry of Personnel, Public Grievances and Pensions Online Grievance Lodging and Monitoring System at the Office of the Comptroller and Auditor General of India
Public Provident Fund (PPF) Department of Post of India Centralised Public Grievance Redress and Monitoring System (CPGRAMS) along with a dedicated Grievance Handling Cell accessible via call and email
Employee Provident Fund (EPF) Employees' Provident Fund Organisation (EPFO) EPF i-Grievance Management System (EPFiGMS)
New Pension System (NPS) and annuity schemes Pension Fund Regulatory and Development Authority (PFRDA) A multi-leveled Grievance Redressal System

Our analysis thus pertains to the use of contributory plans, which include, but are not limited to the schemes mentioned above.

Results

Our sample comprises of 21,355 respondents. 622 (2.92%)individuals reported having used a pension product. This is not surprising given that coverage through mandatory occupational pensions is low. However, there appears to be growing demand for micropension among poor families. This is reflected in our sample as well. Respondents with annual family income of less than one lakh rupees formed the largest share of pension users. 50% (314 out of 622) of pension users had an annual family income of less than one lakh rupees. 30% (187 out of 622) of the pension users had an annual family income between 1 to 3 lakh rupees. The remainder 20% had an annual family income of more than 3 lakh rupees.

Extent and nature of grievances

Of the pension users, about 11.4% (71 out of 622) reported having faced grievances related to pensions in the last 12 months. 61% (43 out of 71) of the grievances pertained to irregular or delayed pension payments, while 34% (24) of individuals claimed having not received their monthly pension during the last 12 months. About 6% (4) respondents faced grievance related to paper work issues.

From grievance to complaining and resolution

Table 2 presents the life cycle of pension related grievances - this helps us understand the working of the redress mechanisms, both at the level of financial service providers (FSPs) as well as the regulators. As described earlier, 622 respondents owned a pension product, while 71 had a grievance. Out of the 71, 59 (83%) complained to the FSP. The FSP was able to resolve 33 (56%)complaints. This implies that 26 complaints were not resolved. Of these only 8 (31%) were escalated to a higher authority, leading to a resolution of 5 (63%). Overall, this suggests that 33 grievances (46%) were not resolved - either because the respondent didn't complain at all, or because the problem was not resolved either at the FSP or regulatory level.

Table 2: Grievances, complaints and resolution
Pension Product N
Own the product 622
Had a grievance 71
Complained to FSP 59
Resolved by FSP 33
Escalated to higher authority 8
Resolved upon escalation 5

We also explore the reasons why people do not complain when faced with a grievance with pension products. We focus on those respondents who didn't complain to the financial service provider/regulator. This doesn't include those who did not escalate their complaint after it was not resolved by the FSP. As seen in Table 2, 12 out of the 71 respondents who had a grievance chose not to complain. Of these 12 respondents, four felt that their problem would not get resolved sometimes because they didn't know if their problem was valid in the first place, while four were reluctant to access the process - either because they didn't have enough knowledge of the same, or because they felt the process was too costly and complex. These are very small sample sizes, and hence the results may not be generalisable.

Impact of grievance on usage

In Table 3, we present the impact on usage for those who had faced any grievance while using the pension products.

Table 3: Impact on usage of pension schemes
Impact on usage of pensions N %
Changed the provider 36 51
Stopped using the product 11 15
No change 11 15
Reduced the use of product 5 7
Do not know/wish to answer 5 7
Increased the use 3 5

Regardless of the respondent's course of action, the experience of having faced a grievance is bound to have an impact on the usage. As a result of encountering grievance, a majority of the respondents chose to change their service provider. 51% of those who had a grievance (36 out of 71) changed their service provider. 7% (5 out of 71) users having faced grievance reduced the usage of the pension products, while 15% (11 out of 71)stopped using the product.

Conclusion

GRMs in the pensions sector seem to be performing better than the banking and payments sectors. The incidence of grievances is lower, and the complaint rate is higher. However, banking and payments have a substantially larger number of users, and the products also get used more frequently than a pensions product. So it is not surprising that frictions in the banking space are higher. While the incidence of complaints may be lower in pensions, the impact of poor service may be higher on users, especially as the nature of grievances suggests that these occur later in life, when people may have limited means to solve the problem. This makes the numbers reported in the survey large enough to matter.


Vimal Balasubramaniam is a researcher at Queen Mary University, London. Aishwarya Gawali and Nancy Gupta are researchers at NIPFP. Renuka Sane is a researcher at Trustbridge. Srishti Sharma is a PhD student at Texas A&M University.

Wednesday, December 28, 2022

Examining grievances and redress for banking products

by Vimal Balasubramaniam, Aishwarya Gawali, Renuka Sane and Srishti Sharma.

Banks are witnessing persistent consumer complaints. These range from high service charges, lack of transparency in pricing and mis-selling. The regulatory system is currently not designed to capture the total number as well as nature of grievances. Without this information, it becomes difficult to design a policy solution.

We examine the grievance and redress experience for a heterogeneous set of consumers, with a large scale survey in five major states of India. Through this survey, we map the journey of a consumer's experience-- from usage and grievance to resolution. We also study the impact that a grievance has on subsequent usage of the product. In this article, we present information on the consumer's experience for a comprehensive set of banking and payment products that fall under the regulatory ambit of the Reserve Bank of India. These include:

  1. Banking deposits.
  2. Bank credit.
  3. ATM/Debit Cards.
  4. Net banking/ Phone Banking(including NEFT/IMPS/RTGS).
  5. NBFC.
  6. UPI Wallets.
  7. Microfinance institutions.
  8. Co-operative credit societies.

The evidence from our study can form the basis of a more responsive system of grievance redress for retail consumers.

The survey design

Our survey was conducted in Maharashtra, Bihar, Haryana, Madhya Pradesh and Andhra Pradesh. We used a multi-stage stratified sampling method to draw the sample of households. The Primary Sampling Units (PSUs) were the villages for rural areas and census enumeration blocks (CEBs) for urban areas. The Ultimate Sampling Units (USUs) were the households from these PSUs.

The 2011 Census served as the sampling frame for the identification of the districts within each state. All the districts in a state were divided into terciles on the basis of distribution of households using banking deposits, curated from the RBI data across four quarters of 2020-21. To ensure proportionate distribution in each tercile, two districts were picked from each tercile using systematic random sampling. This exercise was repeated for each of the five states. In states such as Maharashtra, Bihar & Haryana where one district held a substantially high proportion of deposits, it was treated as two districts and over sampled to account for the large proportion of deposits. Accordingly, we got a sample of six districts each from Madhya Pradesh and Andhra Pradesh, and five districts each from Maharashtra, Bihar and Haryana which gave us a total of 27 districts.

Within the district, the allocation of the sample between villages and CEBs was proportional to the rural-urban distribution of the population. Villages in a district were stratified on the basis of distance from district headquarters and CEBs were stratified on the basis of share of CEB in the district's urban population. Three strata were created on the basis of the above mentioned criteria, for both villages and CEBs. The number of households from each strata was selected in proportion with the population share of each strata. So if one village strata has 40% of the rural population, then 40% of the rural sample of the district came from that strata.

We collected information on the demographics, physical and financial assets, and liabilities of the household. The core module of the questionnaire focused on experience of consumers with grievances & redress regarding financial products. The total sample size was 21,355 respondents.

Measuring grievances in the banking system

According to the current grievance redress system for banks, NBFCs and Prepaid Payment Instruments, consumers must first lodge a complaint with their service provider. If the service provider is unable to provide resolution in a satisfactory manner in 30 days, the consumer may escalate the complaint to the Ombudsman. The Ombudsmen for banks, NBFCs and digital payments have been harmonised under the Integrated Ombudsman Scheme in 2021. Consumers can lodge their complaints with the Ombudsman using the Complaint Management System (CMS) portal or by using a complaint form. We asked the following questions to understand the consumer's experience at each step of the grievance redress process:

  • First we asked if the respondent is using/has ever used the mentioned product. This ensures that we also capture past users of a financial product.
  • We asked if they have faced an issue with the mentioned financial product in the last 12 months. This helps us capture the grievances faced by consumers.
  • We then asked the respondent what their latest/most recent issue was for the mentioned financial product.
  • We also asked them their first course of action after encountering the grievance. Through this question, we understand how many people complain after facing a grievance. We consider that a respondent has complained if they went to the service provider or regulator with their issue. We do not include complaints to the police or consumer courts as this is not in the ambit of the regulatory grievance redress system.
  • Additionally, we asked if their issue was resolved after their first complaint.
  • For those who did not receive resolution at this stage, we asked if they escalated the complaint to a higher authority.
  • For those who escalated their complaint, we asked if they finally received resolution.
  • To all those who faced a grievance, we asked what the impact of the grievance was, on their usage of the product.

Overview of grievances in the banking system

In Table 1, we describe the extent of usage and grievance for the various banking and payment products. Columns (1) and (2) provide the number and percentage of the sample who have used a particular financial product. Columns (3) and (4) describe the number and proportion of users that reported that they faced an issue/grievance related to the financial product in the last 12 months.

Table 1: Usage and incidence of grievance
Product Usage Incidence of grievance
(1) (2) (3) (4)
N % N %
Banking deposits 17407 81.51 2112 12.13
ATM/Debit Card 8625 40.39 1279 14.83
Netbanking (IMPS/NEFT/RTGS) 3161 14.80 503 15.91
UPI Wallets 2825 13.23 531 18.80
Bank credit 1640 7.68 242 14.76
MFI 961 4.50 104 10.82
NBFC 448 2.10 82 18.30
Cooperative credit society 386 1.81 72 18.65

Banking deposits were the most used product, followed by ATM/Debit cards. Netbanking was the third most used product, followed closely by UPI wallets. All the others were used by less than 10% of the sample each. Co-operative credit societies had the smallest share of users.

The incidence of grievance ranged between 10% to 19%. Even though bank deposits were the most used product, they had the second lowest incidence of grievances. The highest grievance rate was for UPI wallets, at about 19%. Co-operative credit societies had the second highest incidence of grievances, even though the usage of these products was the lowest in our sample. The same is true for NBFCs as well - only 2% of the sample used NBFC products, but 18% of these had faced a grievance.

Nature of grievance

In Table 2, we describe the nature of grievances faced by consumers. We select the top 3 grievances for each product and present the number and proportion of consumers who faced the given issue.

For banking deposits, 28% of those with a grievance had an issue related to transaction failure. 26% of the issues were related to charges being deducted without information. More worryingly, 12% of the issues were related to difficulties with opening a bank account. This has implications for financial inclusion as such issues may dissuade people from participating in the formal financial system.

Table 2: Nature of grievances
Product N %
Banking deposits
Failures or delays in transactions 585 28
Deductions or charges without information 555 26
Difficulty in opening bank account 244 12
Bank credit
Loan/interest rates 130 54
Fraud, hidden charges etc 102 42
Other, specify 10 4
ATM/Debit card
Lack of cash in ATM 490 38
ATM closed/non functional 259 20
Server down 156 12
Netbanking
Server down 204 44
Delays in services 92 20
Money deducted but transaction failed 85 18
UPI Wallets
Server down 188 35
Delays/Failure of transactions 115 22
Transaction failed, but money debited 99 19
NBFC
Complex terms and conditions/no adequate notice 36 44
Non transparency in contract/ loan 23 28
No communication about loan sanctioned 7 9
MFI
Charged higher interest rate than informed 56 54
Threat to increase interest rates 27 26
Painful recovery process 12 12
Co-operative credit society
Charged higher interest rate than informed 42 58
Threat to increase interest rates 23 32
Painful recovery process 6 8

For bank credit, the dominant issues were interest rate related, however, 42% of consumers reported having faced fraud which is a far more serious nature of grievance.

For ATM cards, 38% of the issues are related to lack of cash in ATMs, 20% were related to dysfunctional ATMs and 12% of the issues came up because the server was down. 44% of netbanking issues were also because the server was down. While transaction, server and service infrastructure related issues dominate in case of payment products such as UPI and net banking, interest rate and loan contract related issues are significant for credit products.

From grievance to complaints and resolution

In Table 3, we report the number of people who complained to either the service provider or regulator when faced with the grievance. Column 2 presents the total number of grievances for the given product. In Column 3, we report the number of users who complained to either their service provider or regulator. In Column 4, we report the number of consumers whose complaint was resolved at the first stage itself. In column 5, we report how many of those who escalated their complaint reported that their issue was resolved.

Table 3: Complaining, resolution, escalation and final resolution
(1) (2) (3) (4) (5)
Product Had a grievance Complained to FSP Resolved by FSP Escalated to higher authority Resolved upon escalation
Banking deposits 2112 1064 661 88 47
Bank credit 242 201 104 61 6
ATM/Debit Card 1279 521 410 39 22
Netbanking(IMPS/ NEFT/RTGS) 503 252 180 24 13
NBFC 82 72 43 8 4
UPI Wallets 531 187 141 9 6
MFI 104 69 34 8 4
Cooperative credit society 72 64 37 7 5

Out of the 2112 consumers who faced a grievance regarding banking deposits, 1064 (50%) complained, which is how we define the complaint rate. Of these, 661 (62%) reported that their problem was resolved after their first complaint, which is how we define the resolution rate. This suggests that 403 users' complaints were not resolved in the first instance. Of these, only 88 (21%) escalated the complaint. Of these 88, 47 (53%) reported that their problem was resolved after escalation. The other half of the complaints that were escalated remain unresolved.

Banking deposits have the highest number of complaints. However, co-operative credit societies had the highest complaint rate at 88% followed by NBFCs at 87%. ATM card complaints have the highest rate of resolution at the first stage -- 410 out of 521 complaints (78%) got resolved at the first stage. This is followed by UPI wallets at 75% and netbanking at 71%. High resolution rates suggest that grievance redress at the first point of contact, which is usually the Financial Service Providers (FSPs) is performing efficiently. MFIs have the lowest resolution rate (49%) at the first stage, and points to the deficiencies in the redress system.

Reasons for not complaining

In the previous section we examined what happens to the complaints that enter the official grievance redress system. However, it is evident that not all grievances turn into complaints. What about the users who do not lodge a complaint?Table 4 shows the reasons why people do not complain when faced with a grievance. The rows show the number of users who did not complain for the reason given in the column.

For banking deposits, the main reason for not complaining was that users did not know the process of grievance redress. 38% of those who did not complain, did so because they did not know the process. For bank credit, the costly and complex nature of the process was the main reason for not complaining with 34% users not complaining due to this reason. 36% ATM/debit card users who did not complain did so due to the complicated and expensive nature of the grievance redress process. 26% did not complain because they did not know the redress process. Another 15% did so because they were not sure about whether their problems would be resolved. For netbanking and phone banking, 33% users did not complain because the redress process is too costly and complex, 15% did not complain because they were not sure about their issue being resolved and 17% because they didn't know the process.

Product Did not complain to FSP Costly and complex process Did not know validity of complaint Do not know/wish to answer Fear of retribution Resolution unlikely Unknown process Was advised not to by friends family
Banking deposits 1048 177 88 96 38 188 408 19
Bank credit 41 14 6 - 2 6 5 2
ATM/Debit card 758 278 71 31 17 120 198 17
Netbanking 251 85 25 18 7 43 39 12
UPI wallets 344 114 41 9 5 60 94 15
NBFC 10 1 - - 2 2 2 -
MFI 35 - 1 3 2 8 19 -
Co-operative credit society 8 - - 1 1 2 -

In the case of UPI wallets, the expensive nature of the process, lack of information about redress procedures and the prospect of resolution being unlikely, were the main reasons for not complaining. For NBFCs, 20% of users who did not complain, did so because of the fear of retribution, another 20% did not complain because they were not sure about whether their problems would be resolved. Finally, 20% did not complain because they did not know the process. For MFIs, 54% of users did not complain because they were unaware of the process and for co-operative credit societies, this number was 25%.

Impact of grievance on usage

The experience of having faced a grievance is bound to have some impact on the consumer's usage of the product. In Table 3, we present the number and proportion of people who either changed their provider, reduced usage of the product or stopped using the product after facing a grievance. These actions indicate that the grievance had an adverse impact on the user. Grievances related to deposit or payment products lead about 30% of consumers to take some action. The response by consumers is higher for credit related products.

Table 4: Changed provider/reduced/stopped usage
Product Had a grievance Took action
(1) (2) (3) (4)
N N %
Co-operative credit society 72 63 88
NBFC 82 65 80
MFI 104 65 62
Bank credit 242 129 52
Netbanking 503 166 34
UPI Wallets 531 173 31
Banking deposits 2112 666 31
ATM/Debit card 1279 388 29

In the case of co-operative societies, 88% of those who faced a grievance either changed their provider or reduced or stopped using the product as a result of it. This indicates the co- operative society members who faced a grievance may not have had a satisfactory experience with the grievance redress process. This number stands at 80% for NBFCs and at 62% for MFIs. The impact of grievances for non-bank lending institutions is far more adverse than for any of the other products.

Conclusion

Improving outcomes for consumers is one of the core goals of finance. It is important to understand how the system deals with grievances of consumers, and where there is scope for improvement. Our results present a heterogenous picture. We find that the usage of deposit and payment products is higher than credit products, while the grievances are higher for credit products. Deposits are the most used product but have an incidence of grievance of 12%. Co-operative societies are used by less than 2% of the sample, yet almost 19% of its users have faced a grievance. NBFCs are used by just about 2% of the sample, and have an incidence of grievance of 18%. Deposit and payment related services are able to resolve grievances faster - more than 70% of the complaints were resolved in the first instance. This is not true of credit related products - for example, only 49% of the complaints were resolved for MFIs. Further research could explore the possible reasons for this heterogeneity.


Renuka Sane and Aishwarya Gawali are researchers at NIPFP. Vimal Balasubramaniam is a researcher at Queen Mary University, London. Srishti Sharma is a PhD student at Texas A&M University.

Tuesday, March 23, 2021

Grievance Redress by Courts in Consumer Finance Disputes

by Karan Gulati and Renuka Sane.

India has made progress on financial inclusion through the use of digital payments and fintech. As more and more consumers interact with the consumer finance industry, there will invariably be greater frictions and an increasing number of grievances. In an environment with a good consumer complaints system, these should get resolved by the financial service provider (FSP), and if not the FSP, then the regulator. However, this is not so in India. Courts are often the preferred recourse for retail consumers. For example, in the ongoing dispute regarding Yes Bank's written off AT-1 bonds, consumer courts seem like the last remaining alternative for retail investors. Unless grievances are satisfactorily resolved, we may hurt the progress made on financial inclusion. While India needs to set up good regulator-based grievance redress mechanisms such as a Financial Redress Agency, it also needs to improve the functioning of courts to provide effective relief in consumer finance (and other)disputes. In a recent paper, Grievance Redress by Courts in Consumer Finance Disputes, we review 60 judgments on consumer finance to study the position that courts have taken on these disputes. We also describe the challenges in court functioning that have a bearing on the efficiency of courts in dealing with issues of grievance redress.

The structure of courts

In 2020, India enacted a new Consumer Protection Act (CPA). The Act aims to protect consumers' interests and provide timely and effective settlement of disputes. It entrusts courts to redress consumer grievances. A complainant can approach specialised courts i.e. consumer commissions established by the CPA. However, these are additional remedies. Cases may also be decided by the High Court of various States and the Supreme Court of India.

The powers to grant relief depend on which court the complainant approaches. Consumer commissions are bound by the CPA. They may order a party to: (i) remove defects, (ii) return the price of the goods or the charges for the services along with interest, (iii) pay compensation or punitive damages, and (iv) withdraw the goods or services from the market. High Courts are bound to decide cases either within the confines of a statute under which they are approached or the constitution. Going one step further, the Supreme Court has held itself not restricted in any way to grant adequate relief.

Banking and insurance disputes

Litigation is disproportionately costly and troublesome for small consumers. Very rarely can an ordinary consumer go through the prolonged ordeal of fighting with a bank. For this reason, courts have granted relief to individual consumers, given that they come with clean hands.

This has not been the case when interpreting insurance contracts. If consumers knew about the terms, courts have enforced the terms of the contract, regardless of whether the terms themselves were unfair, one-sided, or opaque. On the other hand, if the terms were kept hidden from the consumer, courts have granted relief to consumers. This is true both while entering the contract and settling claims.

Several consumers have been introduced to complex products and contracts, but these consumers have insufficient know-how. They are vulnerable to mis-selling. The strategy in Indian finance has historically focused on the caveat emptor doctrine -- let the buyer beware. Though the new CPA gives consumer commissions the power to declare certain unfair terms as void, it does not address the ability to understand the terms. Thus, consumers have been left to their own devices, and unaware consumers are unlikely to get their desired remedy if they approach a court.

Challenges to court functioning

We find the following challenges in court functioning as they deal with consumer finance disputes.

  1. Low Compensation: Courts tend to award low compensation that does not adequately compensate the complainant. For example, in Dr Virendra Pal Kapoor v. Union of India and Ors, a senior citizen had invested INR 50,000 in a unit-linked product in 2007. Upon payout in 2012, he had lost the entire sum except INR 248 on account of hidden charges. Though the insurer was directed to repay the original Rs. 50,000, no interest was awarded. The reason for low compensation seems to be that there are no guidelines for courts to follow. There is no expert analysis of the loss. In the absence of financially prudent legislation, courts often tend to award compensation that only makes sense when the legislation is enacted.

  2. Delay: Low compensation becomes more severe when it takes too long to settle disputes. The CPA provides that cases should be decided in no more than five months. However, as per the case management system of the National Commission, it takes 1.99 and 2.38 years to settle banking and insurance disputes, respectively, i.e. more than five times the statutory guideline. In fact, in February 2020, the National Commission adjourned a matter till January 2021 - almost a year after the hearing.

  3. No Class Action: If consumers cannot understand complex financial agreements, they may benefit from pooling their knowledge and approaching courts as a class. Plaintiffs can share evidence, expert witnesses, and litigation costs. However, unlike other countries, such suits are few and far between in India. This may be because of unclear substantive law and strict rules on financing litigation. This makes it difficult for class members to come together. Courts have left it to their discretion to evaluate whether the class is adequately represented and whether financing agreements are fair. Moreover, the legislature had prohibited contingency fees. This creates a system that either prohibits or disincentives class actions.

  4. Specialisation: Consumer courts in India resolve all consumer disputes. Though the members are highly qualified individuals, they lack specialization in finance. This is unlike other common law countries where sectoral experts adjudicate finance disputes. They have adopted extensive adjudicatory legislation regarding financial products and services. On the other hand, laws in India regarding finance have been restricted, leaving courts to start from a clean slate. If timeliness and predictability can make India's finance regime more appealing, specialization by adjudicators could prove valuable.

Way forward

One obvious way to improve the system is by general improvements in the judiciary's capacity and knowledge on matters related to finance. This will, however, take a long time. Policymakers should also consider adopting certain targeted interventions.

There are two types of interventions that are required. The first is on the legislative front. Like the targeted legislation in other countries, the legislature could enact separate rules for financial transactions mandating clear and understandable disclosures. Policymakers may also consider prescribing adequacy requirements in class action suits and transitioning towards contingency fees for lawyers and third-party investors. Any such changes in legislation would also benefit from an advisory council on consumer finance. The council may be responsible for making representations about policies; reviewing, monitoring, and reporting their effectiveness; and highlighting its views on new rules and regulations.

The second is on the judicial front. One problem we identify is low compensation. This may be addressed by updating and consolidating the rules governing compensation considering modern market understanding. Other jurisdictions often order disgorgement (surrender of profits earned through illegal means) or grant a remedy of restitution. This seeks to measure actual damages. On the question of delays, courts may also separate their judicial and administrative functions. This will likely reduce the time it takes to conclude hearings since members of the commission would have more time to focus on their judicial tasks. The National Commission can also exercise its power to call for statistics from State Commissions and conduct systematic reviews.

These solutions can have significant consequences, especially in India, where financial literacy is low and regulatory enforcement appears weak. Though they were developed after studying consumer finance disputes, they may have consequences outside this domain and yield better functioning courts. Market-oriented compensation, without delay, when parties can come together as a class would be beneficial in any dispute. In a growing financial landscape such as India, redress bodies such as the judiciary become increasingly important. A specialized consumer protection law is a step in the right direction, but it can benefit from targeted interventions.

References

Department of Economic Affairs, Report of the Financial Sector Legislative Reforms Commission: Volume 1, March 2013.

Dhirendra Swarup, Establishing the Financial Redress Agency, January 27 2017, The Leap Blog.

Dr Virendra Pal Kapoor v. Union of India and Ors, May 29 2014, Allahabad High Court.

Karan Gulati and Renuka Sane, Why do we not see class-action suits in India? The case of consumer finance, May 03 2020, The Leap Blog.

Karan Gulati and Shubho Roy, India's low interest rate regime in litigation, March 11 2020, The Leap Blog.

Murali Krishnan, Supreme Court urges consumer forum to look into grievance of year-long adjournments, August 16 2020, Hindustan Times.

National Informatics Centre, Computerization and Computer Networking of Consumer Forum in the Country.

Neil Borate, Those mis-sold Yes Bank AT1 bonds face long haul, May 11 2020, LiveMint.

Pratik Datta, Mehtab Hans, Mayank Mishra, and others, How to Modernise the Working of Courts and Tribunals in India, March 25 2019, NIPFP Working Paper No 258.

Reserve Bank of India, National Strategy for Financial Inclusion, January 10 2020.

Supreme Court Bar Association v. Union of India, April 17 1998, Supreme Court of India.

Tinesh Bhasin, RBI sees 387% rise in complaints against NBFCs, 58% rise against banks, February 08 2021, LiveMint.


The authors are researchers at NIPFP.

Friday, February 26, 2021

Grievance Redress in the Financial Sector in India: Lessons from the field

by Renuka Sane, Srishti Sharma and Karthik Suresh.

The Reserve Bank of India (RBI) recently announced measures to strengthen its grievance redress (or consumer complaints) system. This is a timely announcement as banks have not been performing well on customer service. There has also been an increase in the number of complaints on digital transactions. The National Strategy for Financial inclusion has also said that improved grievance redress would enable wider access to finance.

While research on financial inclusion and consumer protection in India has evolved in the last decade, studies specific to consumer complaints are more recent (Siddique and Tripathi, 2010; Balasubramaniam, Biswas, Sane and Sarah, 2020; Raghavan, 2020; Dvara Research and Khabar Lahariya, 2020). An understanding of the nature and extent of the problems in accessing existing systems is an important input to policy.

In this article, we present our findings from the group interviews we conducted with diverse customers in rural and urban Maharashtra. We present our learnings on the products customers use, the problems they have when using the products, and how they deal with the problems. We also study experiences in accessing formal grievance redress mechanisms (GRMs). These interviews have important lessons on the differences in the approach between rural and urban customers. This can be a useful input in making the GRMs more inclusive.

Sample

We conducted 12 group interviews in the months of January and February 2020 with a total of 120 participants in Nagpur and Wardha districts, and Mumbai. Participants in the groups varied in economic conditions and usage of financial products. The groups were as follows:

  1. Nagpur and Wardha: The respondents belonged to eight villages in Nagpur and Wardha districts. These were women who were customers of Microfinance Institutions (MFI). Their occupations ranged from agriculture, dairy, animal husbandry and wage labour.

  2. Mumbai: We interviewed four groups in Mumbai: members of a self-help group of women who live in slums, media professionals, post-graduate students from a premier educational institution, and retired men who were members of the committee for their co-operative housing society.

Details regarding the groups we interviewed are provided in Table 1.

Table 1: Description of group interviews
Location Number of interviews Group description No. of participants Gender Age group Smart Phone Usage
Nagpur 8 Microfinance customers 80 All women 30-50 5
Mumbai 1 Self Help Group 14 All women 30-50 All
Mumbai 1 Post-grad students 10 80% men 20-25 All
Mumbai 1 Committee members of a cooperative housing society 5 All men 55-65 All
Mumbai 1 Media professionals 6 All men 30-40 All

Group Interviews

A typical session lasted about 20-25 minutes. After general introductions, our conversation revolved around the following questions:

  1. What kind of financial products did they use? Did they use banking services, credit, insurance, pensions, equity products, payment wallets etc.
  2. Had they heard of regulators such as the RBI, or the Insurance Regulatory and Development Authority of India (IRDAI)? Had they heard of formal mechanisms of grievance redress such as the system of Ombudsman set up by the regulators?
  3. Did they face any problems when using these products? If yes, what kind of problems did they face?
  4. What did they do when faced with such problems? Did they complain? If yes, to whom? What happened after they lodged their complaints?
  5. If they did not complain, why did they not complain?
  6. What kind of improvements would they like to see in the complaints mechanism?

Sometimes, it is possible that consumers do not remember incidents that may have happened, or do not see certain incidents as "problems". We therefore used hypothetical scenarios of aggrieved customers. For each financial product, we designed 3-4 scenarios each of which showed a different type of grievance. Each scenario was also placed at a different level of escalation within the system. Table 2 shows the set of scenarios for banking services. For instance, in the first case the problem had just happened and no action had been taken. In the second instance, the customer had complained to the provider, but had not received a reply. In the third, the customer had complained to the regulator who ruled against the customer. After presenting the scenarios, we first asked participants whether they have faced similar situations in the past. We also asked them what they would have done if they would have been in the situation as described in the scenarios. This helps us explore how consumers would react to different situations.

Table 2: Examples of hypothetical case studies: Banking
Scenario 1
Raj found that an ATM withdrawal transaction has been debited
twice in his passbook.
Scenario 2
The cashier at a bank talked rudely to Seema, who had politely
requested him to work faster as he was gossiping and functioning
slowly. The manager refused to intervene even after Seema had complained.
Scenario 3
The bank increased the interest rate by 3% on a home loan taken
by Rahul, saying it has the right to change interest rates whenever it
wishes. He complained to the Ombudsman, which agreed with the bank.

Findings

  1. Access to financial instruments : We asked all the participants whether they used the following financial services: banking, insurance, payment apps, pensions and securities. Figure 1 shows the variation in access to these instruments among the rural and urban samples. The rural sample had access only to banking services, microfinance loans and micro-insurance products. Very few among the rural sample used an ATM card, and even fewer had heard of payment apps. Considering that most of the women did not own a smart phone, there was no usage of mobile phones for financial transactions. They met their MFI representative and visited their bank branch about once a month. The urban sample had access to all the products. Everyone had a bank account. In the overall pool of 120 participants, only 4 participants used pension products. Hence this article does not include information on the usage of pensions.

  2. Figure 1: Access to financial instruments
  3. Awareness of GRMs: We listed the the names of various regulators and redress mechanisms and enquired if participants had heard of them. Among rural participants, no one had heard about the regulators or knew about the existence of GRMs and ombudsman. When we presented the hypothetical scenarios, their response was to go to the service provider from whom they had purchased the product. If this failed, they would approach the police or a government official like district magistrate or tehsildar. There was no awareness about existing formal grievance redress mechanisms among the rural sample. Most of the urban participants had heard about the regulators but only a few knew about the grievance redress mechanisms.

  4. Nature of grievances: The rural and urban sample differed in their perception of what constitutes a problem. The rural sample, for example, had internalised the rudeness of the staff. Misbehaviour, inconvenience (e.g. going to the bank branch to withdraw cash because the ATM card doesn't work) etc. were not seen as major problems. Everyone in the rural sample first reported they had never faced a problem with their bank or MFI. But when we shared the scenarios described earlier, two women said that they had faced such problems in the past. The grievances were mostly related to difficulty in opening bank accounts, ATM card getting stuck in the machine and an increase in interest rates. In the urban sample, the nature of grievances ranged from wrong debit transactions, mis-selling of insurance products, rude behaviour, delays in service delivery and concerns for data privacy (See Table 3).

  5. Response to the grievances: In the rural groups, women had not taken any action to seek redress. In one instance, a woman in Wardha district shared that her ATM card got stuck in the machine while she was withdrawing cash. Instead of approaching the officer at the branch, she stopped using the ATM card altogether and now visits the bank branch every time she wishes to withdraw cash. Some of the participants in the urban groups who had a grievance had approached the bank/insurance company and the regulator. In some cases, the threat of going to the regulator drives the service provider to resolve the complaint immediately. For example, a respondent in Mumbai told us that he had informed the branch manager that he has written to the RBI Ombudsman since a complaint had not been resolved within a reasonable time-frame. The branch manager ensured that his complaint was addressed on priority basis. Table 3 provides a description of the nature of grievance, as well as the response of the participant.

  6. Table 3: Nature, responses and outcomes of grievances
    Grievance Response Outcome
    Rural
    Banking
    ATM card got stuck Stopped using ATM card Goes to branch
    Rude behaviour, refusal to entertain the complaint No action
    Microfinance
    Threat to increase interest rates No action
    Charge higher rate of interest than what was informed No action
    Painful recovery process No action
    Urban
    Banking
    Opening bank account Approached Tehsildar after six months Changed the provider
    Sharing data with third party vendors Online complaint to bank Stopped getting unsolicited communication calls
    Refusal to make cheque/DD Letter to Ombudsman Manager apologised and issued cheque
    Lack of cooperation by bank staff Met the branch manager Issue resolved
    Delays in EPF payment Letter to Ombudsman Matter out of jurisdiction
    Insurance
    Mis-selling of policy Contacted branch office No satisfactory response
  7. Reasons for not complaining: Fear of retribution was one of the major reasons for not complaining about grievances, especially among the rural sample. These participants were afraid that if they try to take any action, they might face an adverse action from the service provider e.g. difficulties in getting a loan. One of the respondents from Nagpur district told us, "when the bank staff speak to us rudely, we just let it go. We did not want to create an issue with the bank manager." Further, they felt that even if they complain, nobody will listen to them. Among urban professionals, the most common reasons for not complaining were lack of trust in the system, complexity of procedures and the time consumed by these procedures. For instance, one student shared that his parents were mis-sold an insurance policy, however they did not file any complaint citing that their problem was unlikely to be resolved. Some participants also reported that they did not consider their problem to be big enough to undertake the effort to complain.

Implications for the design of GRMs

The Indian Customer Satisfaction Index (ICSI) study showed that Indian banks have customer loyalty score of 65 compared to Singapore (74), US (72), South Africa (71) and UK (67). Yet, only a small fraction of consumers file complaints with the regulators in banking, insurance and pensions sectors. Indians operate 574 million basic savings bank accounts however for FY2019, the RBI Ombudsmen across 21 offices in India received only 1,95,901 complaints in FY2019 i.e. 0.34 complaints per thousand accounts. With life insurance products, this figure for FY19 stands at 0.59 complaints per thousand policies sold. For comparison, the corresponding figure for the Financial Ombudsman Service (FOS) in the United Kingdom (UK) is 2.3 complaints per thousand accounts during the same period. Our study sheds light on some of the reasons for the low rates of complaints despite the high level of dissatisfaction.

  1. Perceived cost of inconvenience: We found that the perceived cost of inconvenience or bad behaviour is very low for the rural and urban poor samples. Those who faced such problems either took no action or stopped using the product. Only when there was some kind of monetary loss, consumers took some action. The cost of inconvenience is compounded for women who have recently become a part of the formal financial sector and gotten access to microfinance loans. For instance, one woman who took a microfinance loan shared that a recovery agent stayed at her home for 12 hours and refused to leave without the money. She did not file a complaint because she perceived her inconvenience to be lower than the threat of losing access to the product.

  2. Low levels of awareness: Awareness about the grievance redress mechanisms in both rural and urban samples is low. Lack of awareness increases the cost of complaining. The problem is further exacerbated by the fact that spreading awareness of existing processes to seek redress is not high on the agenda of financial service providers.

  3. Fear of retribution and perceived right to redress : The low levels of engagement with GRM in the rural sample is driven by the fear of retribution. We also saw that the propensity to complain within this group depended on their perceived right to redress. They felt that redress is a luxury for them and not a right.

  4. Costs of complaining: Among the group that has an awareness of GRMs, and an awareness of their rights with limited fear of retribution, the costs of the process were seen to be very high. For instance, due to delays in processing cheques by the bank, one respondent, a middle aged professional from Mumbai, could not obtain a favourable rate of interest for his provident fund payment. He approached the ombudsman to complain regarding the loss he incurred due to the lower interest rate. However the ombudsman responded by stating that the matter was outside their jurisdiction. Confused with which provider to approach, he did not pursue the matter further.

Our results suggest that there are deficiencies in the existing GRM process, and consumers are responding to their dissatisfaction either by bearing with the problem, changing their behaviour to avoid confrontation with the system, or stopping the use of the financial product entirely. These seem to be the preferred modes of adjustment relative to formally complaining.

Spreading awareness about the rights of consumers, and the formal grievance redress mechanisms should be a vital element of any good GRM design. Information should be imparted on types of legitimate grievances for which a customer can seek redress. Such an effort would help mitigate consumers' fear of retribution associated with the task of complaining. The onus of spreading awareness on rights to redress and redress mechanisms should be put on financial service providers. The providers should not only impart knowledge on existence of such mechanisms but also explain the methods to access these systems and to escalate their complaint in case of unsatisfactory resolution. Moreover, there is a need for simplification of grievance redress process, especially in the cases where two or more financial products are involved and jurisdictions of various regulators are unclear. Such measures would reduce the cost of complaining and improve trust among the consumers about the system.

Conclusion

Financial inclusion is one of the major policy goals for the Indian government. Aided by various government schemes like the Pradhan Mantri Jan Dhan Yojana, 357 million new savings bank accounts with insurance coverage have been opened since March 2014. The number of National Pension Trust subscribers has doubled from 6.5 million in FY2014 to 13.9 million in FY2020 and the number of demat accounts of Indian residents registered with the National Securities Depositories Ltd. (NSDL) has increased from 13.4 million in FY2014 to 19.1 million in FY2020. However, to sustain financial inclusion, an effective customer grievance redress mechanism (GRM) is important. The group interviews helped us understand the nature and extent of complaints, the reasons that consumers chose to complaint or not and the experiences consumers had while engaging with the GRM. We hope that the lessons from such studies can provide valuable insights to regulators as they take steps towards improving existing grievance redress mechanisms.

References

Balasubramaniam, Biswas, Sane and Sarah (2020), Estimating customer complaints using Twitter feeds, The Leap Blog, 14 May 2020.

Dvara Research and Khabar Lahariya (2020), Video series on access, redressal and finance in Uttar Pradesh.

Raghavan (2020), Transaction Failure Rates in the Aadhaar Enabled Payment System: Urgent Issues for Consideration and Proposed Solutions, 21 May 2020.

Siddiqui and Tripathi (2010), An analytical study of complaining attitudes: With reference to the banking sector, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, p. 119-137.


The authors are researchers at NIPFP. We thank Sudipto Banerjee and Sarang Moharir for participating in the Mumbai interviews. We thank Vimal Balasubramaniam for useful comments.

Thursday, May 14, 2020

Estimating customer complaints using Twitter feeds

by Vimal Balasubramaniam, Kusan Biswas, Renuka Sane and Mithila A. Sarah.

The lockdown that began in the last week in March 2020 has affected people from all walks of life. Frictions faced by several sectors and stakeholders such as essential service suppliers, farms, factories, migrant labourers have been widely reported. One set of frictions that are yet to be studied is that of consumers of financial products.

The financial system is extremely important to households as they navigate the crisis. An increasing number of households will be making online payments and using non-cash technologies such as QR codes to undertake cashless transactions. Households may need to borrow fresh, and also need to continue paying their EMIs on existing debts. Given the plethora of transaction activities and the centrality of accessing formal financial systems for households, it is important to understand what are the types of concerns they faced during this lockdown? In this article, we ask: a) was there an increase in the number of complaints in accessing financial services during the lockdown? and b) what is the nature of the problems we observe?

Such statistics are generally hard to come by, especially in India, where firms do not present information on complaint resolution, or where we do not possess a public record of complaints such as the CFPB Consumer Complaints database to estimate a high-frequency measure of consumer complaints. We use Twitter -- a platform that is often used to air grievances and take a first look at what it may offer in our context. We present an analysis of Twitter posts related to the banking sector surrounding the current crisis. No doubt, the Twitterati in India is not representative of the average Indian household. We focus our gaze on a select sample of Indian households that have access to the internet (on phones and otherwise) and use English as a medium of communication by only focussing on Twitter. However, we believe that this is one source of information that provides a high-frequency monitor to the types of grievances generated in a data-scarce environment. Such an analysis does not tell us how the system resolved such problems. However, it presents us with statistics on the kinds of problems faced and sheds light on where the bottlenecks lay in the financial system, in general, and in the implementation of specific policy measures.

Approach

The methodology for our study is as follows:

  1. Banks : We gathered tweets related to all Indian private and public bank handles from 27th January to 23rd April, 2020. The total number of tweets for this period were 1,83,295, out of which 70,419 were about public sector banks and 1,12,876 were of private sector banks. The difference in the tweet frequency between banks need not reflect the intensity of complaints as different banks have different customer bases. For instance, it is more likely that customers of private sector banks are more tech-savvy and hence able to use Twitter. Figure 1 presents the proportion of tweets for each bank as a proportion of the type of bank.
  2. Figure 1: Proportion of tweets per bank in both public and private sector

    To simplify our presentation we focus on four banks in the analysis: SBI, PNB, HDFC and ICICI bank. We choose the banks by the total volume of deposits (which includes demand deposits, saving bank deposits and term deposits) they hold. According to the RBI's data on liabilities and assets of scheduled commercial banks as of March 2019, amongst the public banks SBI has the highest volume of deposits (34.3%) followed by Punjab National Bank(PNB) (8%). Amongst the private sector banks, HDFC bank has the highest volume of deposits (24.5%) followed by ICICI bank(17.3%). This leaves us with a total of 1,18,428 tweets.

  3. Dates: The first instance of a nationwide lockdown was on 22nd March 2020, when the Prime Minister of India requested all citizens to observe a "janta curfew" . The complete lockdown was announced on the evening of 24th March, and was enforced from 25th March to 14th April 2020. The first extension of the lockdown was announced on 13th April which was supposed to end on 3rd May 2020. However, an order for second extension of the lockdown was issued on 1st May and the lockdown is now expected to end on 17th May. We choose 22nd March as our "event date", and study the performance before and after the announcement of the lockdown.
  4. Analysis: One of the serious challenges in using complex linguistic algorithms to classify tweets from India is that the nature of tweets in India is non-standard. Typically, such tweets have poor use of any particular language (English in our case) -- often rife with spelling errors. Some tweets contain key English words, surrounded by less clear language classification ("Hinglish", for instance) making it challenging to undertake more sophisticated analysis of text data.
  5. Our approach is limited by this language consideration. A manual inspection of these tweets does not provide for an accessible approach to generating patterns in the data either. To keep this tractable, and also to accommodate the unusual language consideration, we use an unsupervised learning method which helps us classify tweets into different clusters. Once clustered, we go through the tweets in each group to qualitatively assess the nature of tweets to draw insights from them.

    We start with creating a corpus with all the unique words that appear throughout these tweets. We exclude non-English terms and restrict our analysis to words in the English dictionary. For each tweet, we scan for these terms and quantify it as one when the word occurs, and zero otherwise. Once we quantify the combinations of words that occur in these tweets, we employ the simplest approach to unsupervised learning: the K-means clustering algorithm . The algorithm, in summary, partitions the dataset into K pre-defined distinct non-overlapping subgroups (clusters). At the end of the analysis, each data point (Tweet in our context) belongs to only one group. This algorithm, therefore, forms word clusters such that the total average squared distance (in technical parlance referred to as the within-cluster sum of squares) of the words in a cluster to its mean is minimized.

    A vital step in this process is to determine the optimal number of clusters (K). The algorithm does not choose the number of groups automatically. Instead, we make use of the within-cluster sum of squares to identify the least number of groups that can explain most of the word combinations that are prevalent in the data. The K is determined at the "elbow" of the relationship between the number of clusters and the variation explained. Based on this assessment, we group all the tweets for the top four banks in our sample period into three clusters, and then qualitatively assess the nature of these clusters below.

Overall intensity

Figure 2 presents the tweet intensity for the four banks before and after the lockdown. We measure intensity relative to the median number of tweets for each bank before the lockdown. For example, at its peak, we find that all four banks witnessed tweet frequency that was three times higher than the pre-lockdown median for each bank. Indeed, by this measure, Twitter does seem to pick up information about consumer concerns around this period.

Figure 2: Tweet intensity for the four banks

Qualitative assessment of Tweet Groups

There is a change in the terms that most frequently appeared in tweets before and after the lockdown started. This is an indicator of the underlying concerns of the bank customers. Figure 3 plots a simple frequency chart of the word types before and after lockdown. Tweets before lockdown constituted of words like 'banking', 'customer', 'service', 'time', 'transaction', 'call','care', 'transaction', whereas after lockdown was announced, tweets contained words such as 'loan', 'credit', 'due', 'moratorium','pay', etc. Anecdotally, we know that there was considerable anxiety about repayments, and this is reflected in the tweets we see around the time.

Figure 3: Words that most frequently appeared in tweets before and after lockdown was announced

Analysing each cluster

Using the K-means clustering exercise, we find that the most frequent words in each cluster reflect three qualitative categories: transaction-related, branch-related, and a miscellaneous group, "others". We find a meaningful increase in the number of tweets in the transaction-related cluster (on average, about two percentage points), and a reduction in branch-related concerns. While this may seem natural, the nature of transaction-related concerns also changed towards liquidity, credit, and moratoriums.

The words appearing in the Transaction related cluster efore the lockdown announcement were 'call', 'branch', 'service', 'help', 'loan', 'work', 'one', 'credit', 'care', 'issue', while the terms post the announcement were 'loan', 'moratorium', 'help', 'deduct', 'time', 'pay', 'due', 'request', 'refund', 'charge'. This also indicates a shift in the concerns of the customers from general to more lockdown specific concerns. Transaction related tweets of post lockdown announcement highlight the concerns of customers who have to pay Equated Monthly Installments (EMI) during this period. A few examples of this category are:

"Request @YESBANK @TheOfficialSBI to provide interest free moratorium for EMIs due to #COVID19outbreak till normal business atmosphere is restored."
"dear @TheOfficialSBI Do you give a 2 month moratorium on loan repayments? Critical for daily wage, farmers and entrepreneurs at this point of time! The salaried class does not get impacted."

Branch related concerns pertain to bank branch specific complaints or queries. These are mostly centred around customer services provided by the banks at each of their branches. Few examples would be:

"@ICICIBank @ICICIBank_Care Very poor service delivery by ICICI Bank Bhabua Branch, Bihar. They are not taking customer concern seriously and only bypass the customer issues they are least bothered to help to the customer. How Bank like ICICI hire these kind of senseless people's."
"@HDFC_Bank @HDFCBank_Cares Due to some reasons my account was blocked including my net banking. Now to reactivate it I need to visit branch. But due to curfew in my area I am not able to visit branch. Please help me out. Thank you"

The decrease in the terms appearing in this category indicates how because of lockdown, concerns with bank branches have reduced due to limited access.

A limited exercise such as this highlights an often seen challenge in India. The Reserve Bank of India had announced various measures to ease the economic constraints for households in India. However, banks did not follow suit and communicate this well enough, soon enough. Naturally, annual aggregate information on consumer complaints cannot capture the timing aspect of consumer grievances. An approach to monitoring platforms where the public air their grievances may, therefore, be fruitful in understanding the speed and extent to which regulatory actions translate into ground realities.

Conclusion and limitations

An analysis of the Twitter feed suggests that there were substantial frictions faced in the access to and use of financial products. While K-means clustering is a straightforward approach to classifying tweets, more advanced approaches will allow for separating grievances from "opinions", improving the precision of these estimates. Twitter information, though helpful as a "leading indicator", may only be representative if the only difference between different sub-groups of the Indian population is channels and language of communication. However, this may not be necessarily true -- especially for the previously unbanked population. Therefore we need a far more systematic measurement of grievance incidence ever to be able to solve them. Twitter, however, can complement this systematic measurement infrastructure with a timely indication of pressure points in the retail financial infrastructure.

India has made significant strides on financial inclusion. However, our progress on building systems of grievance redress is limited. Universal financial inclusion will generate more number of frictions, especially for households that have either never used formal finance or have limited dependence on it. One such example would be that of migrants, daily wage earners and other informal sector workers who are dependant on cash withdrawals and are facing problems with new payment systems such as Aadhar enabled Payment System (AePS) transactions. The grievance landscape is certainly more complex than what Twitter may capture. Frictions faced by households may be as simple as money getting stuck in an ATM, as complex as being mis-sold an insurance policy, or as devastating as stolen bank deposits. If there is no recourse to solving these problems, then not only is there a welfare loss to the individual concerned, but also damage to the larger trust in the system. Sustained universal financial inclusion, therefore, requires investments in systems of grievance redress.

 

Kusan Biswas, Renuka Sane, and Mithila A. Sarah are researchers at NIPFP. Vimal Balasubramaniam is a researcher at Queen Mary University of London. We thank Hemen Sampat for useful comments.

Sunday, May 03, 2020

Why do we not see class-action suits in India? The case of consumer finance

by Karan Gulati and Renuka Sane

Mis-selling of financial products is pervasive in India and across the world. Sound grievance redress systems are one path to ensuring a degree of consumer protection. For example, complaints by customers to the Financial Ombudsman Service in the UK on Payment Protection Insurance paved the way for redress.

Class-action suits are another important means of seeking redress. For example, Bank of America was accused of charging excessive overdraft fees. Consumers of the bank got paid USD 410 million in 2011 as a result of the class-action suit on this issue. J P Morgan also had to settle a case on similar allegations for USD 110 million. Citizen Bank agreed to pay USD 137.5 million.

In India, too, we have seen several instances of mis-selling. The sale of Yes Bank's risky AT1 bonds as guaranteed return bonds is a recent example. To the best of our knowledge, consumers have not initiated a class-action suit for any of the mis-selling episodes in India.

At best, courts have taken it upon themselves to grant a class-wide remedy. For example, in Dr Virendra Pal Kapoor v. Union of India and Ors, a senior citizen had invested INR 50,000 in a unit-linked product in 2007. Upon payout in 2012, he had lost the entire sum except INR 248 on account of hidden charges. He had been mis-sold the policy without any caution. The court declared the policy to be void. It also directed the regulator, the IRDAI, to re-examine all policies issued by the specific insurance provider. If it detected regulatory breaches, it was to wind up the business of the firm. The apex forum, however, dismissed the class remedy without offering a reason.

In this article, we examine the reason behind the lack of class action suits in India. We argue that this is because of two issues. First, the substantive law is not clear. This makes it difficult for class members to come together. Second, procedural issues limit the financing of such cases. The issues we raise are pertinent to all aspects of consumer protection: from health to the environment. In this article, we combine the general treatment of class action with features specific to financial consumer protection.

Why is class action important?


Civil litigation is important for two reasons. First, the threat of litigation serves as a deterrence from injuring others. Second, it provides insurance to the injured when deterrence has failed.

When claims are small, plaintiffs may not be able to undertake individual litigation. In such a case, the plaintiffs do not get a chance to seek a remedy. This collective action problem is solved using class action litigation. As Fitzpatrick, 2010 describes, class-action allows claims to get aggregated. This is especially important when parties do not enjoy an equal bargaining power, as is the case in consumer finance. Plaintiffs can share resources such as evidence, expert witnesses, and the costs of litigation. To the extent that class actions permit disputes to go forward that might not have done so individually, they provide the possibility of insurance to the plaintiffs. Class-action suits also help ultimate recoveries to be close to the cost of injuries. This is because plaintiffs can keep more of their awards for themselves.

The ability to go to courts for private resolution between different parties reduces the need for the administrative state. This is because if people can solve disputes in courts, the rationale for concentrating power in the hands of a regulator, and the subsequent creation of mini-states does not remain (Kelkar and Shah, 2019). Class action suits, thus, serve an important function over and beyond the relief that is made available through the suit.

Institutional framework required for class action suits


For class action to work, the institutional design has four pre-requisites.

  • Identifying members: The first is the possibility to identify members of the class. The burden of identification is usually placed on the plaintiffs, which courts later certify. Identification is non-trivial and varies from case to case. Members connected through a transactional relationship are easier to identify. Fitzpatrick, 2010 showed that more than three-fourths of all class actions were based on cases where it was possible to identify the class by back tracing the contract. Identifying members aggrieved by mis-selling is thus easier than identifying those who have suffered health issues in an environmental dispute. Courts may have a concern about how a class has been identified. In this case, courts could allow the plaintiffs to draft a workable definition of members of the class. It need not be important to identify every single member at the time of certification. This determination can be made when new members join the suit.

  • Aggregation of claims: The aggregated claims should represent a substantial portion of the full class (also termed as the adequacy of the class). This is because a class action by its very nature is "representative". The question of whether a suit represents a substantial portion does not have one easy answer. As a practical matter, courts should rarely need to worry about it. Few lawyers would want to waste their time pursuing class certification (with its hurdles) for a small number of claimants. Hence, the instances in which adequacy is a valid reason to reject the claim should be rare. If courts are unhappy about the adequacy of the class, they should allow plaintiffs to make a representation in this regard.

  • Incentive alignment: In individual cases, clients approach the lawyer. In a class-action, it is more likely that lawyers solicit work from a class. Victims of a class seldom have much in common besides the injury. As a result, an informed referral process may not develop. The principals (the members of the class) may not be able to act as good monitors of the agent (the lawyer). The lawyer may have an incentive to engage in self-dealing (Lahav, 2003). Contingency fees solve the incentive problem by linking the lawyer's fees to the amount of benefit she provides to the class. This is especially important in consumer class actions where client cohesion is unusual.

  • Meeting expenses: Lawsuits can be both expensive and risky. A class-action does not guarantee that members will be able to bear all expenses. Legal requirements may mean that members have to provide specific evidence individually. Litigation may also carry on for a long time leading to an increase in expenses. And it is always possible that members lose the suit. The legal system should allow expenses to be borne through "third-party funding". Contingency fees, discussed above is one element of it. A second element is raising finances from companies (such as Vanin Capital, IMF Bentham) specializing in investing in class-action litigation. If members win, they share their proceeds with the firm in return for financing the suit. The companies are in a better position to manage the risk of loss of the suit than class members.

The law in India


The Code of Civil Procedure, 1908 provides for representative suits where one or more persons can sue on behalf of all those who have a common interest or grievance. Such suits are also provided for under several other laws with varying scope. Shareholders and depositors may file a case for oppression and mismanagement under the Companies Act of 2013. Under the Consumer Protection Act, 1986, a consumer can file an action on behalf of all other interested consumers before a consumer court. A suit may also be filed under the Competition Act, 2002 to challenge anti-competitive agreements and market positions. The scheme of class actions suits may hence be summarized as follows:

Table 1: Scope of Laws governing Class Actions
LawSubject MatterClassExample
Code of Civil ProcedureThere are no limits on the subject matter except for actions that cannot be filed in the civil courts at all, such as mismanagement suits.Persons having the 'same interest' in the suitExcess demand by housing board
Companies ActA suit can only be brought for oppression and mismanagement of the company but does not include a banking company.Shareholders and Depositors in the CompanyDepriving shareholders of their right to dividends
Competition ActA class may dispute an agreement which causes an appreciable adverse effect on competition within India or abuse of dominant position by an enterprise.Any person, consumer, or their associationprice-fixing, output limitation, market sharing, and bid-rigging
Consumer Protection ActThe suit is restricted to goods and services sold/provided or delivered or agreed to be sold/provided or delivered.Consumers of the goods or servicesMis-selling of products by a banking or insurance company

As the table shows, the subject matter and class depend on the law under which the suit is sought to be filed. However, there are two problems with this system:

  1. A Representative Class: Persons who approach the court in a class-action suit need to represent an adequate portion of the class. The National Consumer Dispute Redressal Commission (NCDRC) has said that it would not permit a case if only 10 persons out of a class of 100 wish to litigate. They argue that if they accept the case, the other 90 would have to either file individual complaints or file on behalf of another class (Ambrish Kumar Shukla v. Ferrous Infrastructure). One could, however, argue that the other 90 could always opt-in to the action already initiated, or the court could club matters if two class-actions are initiated. This standard is also difficult where the class is likely to be millions of customers. For example, consider a dispute between a bank and its million customers over fees charged by a bank. While 10 out of 100 injured parties may seem inadequate, it is hard to argue the same if 100,000 customers out of a million formed a class. This issue is not unique to consumer disputes. The Companies Act prescribes a high adequacy standard if shareholders want to initiate class actions for oppression or mismanagement. The class needs to include at least 5% or 100 shareholders of the company. This may be difficult to meet since such cases are usually filed by minority shareholders.

  2. The new Consumer Protection Law, 2019: India enacted a new consumer protection law in 2019. Unlike the erstwhile law which permitted a class to initiate a case before a consumer commission in cases of mis-selling, the 2019 law establishes a new regulator in the regime of consumer protection i.e. the Central Consumer Protection Authority (CCPA). The CCPA is tasked with protecting and enforcing the rights of consumers as a class. As per section 17 of the new Act, a complaint relating to violations of consumer rights prejudicial to the interests of consumers as a class is to be forwarded to the CCPA. It would then conduct a preliminary inquiry as to whether there exists a prima facie case of violation of consumer rights and instruct for an investigation to be conducted. This has taken away the power to initiate class actions from individuals and vested them into the hands of the regulator. Unlike earlier, where a class of consumers could approach consumer commissions with their common grievance, they are now required to meet the subjective satisfaction of the CCPA. This is then meant to result in an investigation, and consequent orders, if any. The difficulties of public management now impact the enforcement process in consumer grievances. Persons who have suffered harm are now supplicants before the regulator, requesting it to enforce consumer law. Several steps have been added in the process, which could lead to a lesser filing of class action suits.

Banking companies have been given additional protection against class actions. Though consumers of such companies can initiate class actions in cases of mis-selling subject to the above challenges, shareholders have been restricted from bringing any class actions. The Companies Act introduced in 2013 provides for class action suits by shareholders for oppression and mismanagement of a company. However, the Act explicitly bars any class action against a banking company in such cases. Interestingly, this is the case even when there is no bar on an individual shareholder of a banking company from bringing a claim of oppression and mismanagement. Hence, shareholders have to bring multiple cases such as "A v. Banking Co", "B v. Banking Co", so on and so forth. They cannot file a case as a class such as "Shareholders of Banking Co v. Banking Co". Thus, all that the law has done is to make sure that shareholders of banking services are unable to pool their resources.

Procedural and financial hindrances


Solving the substantive issues listed above will not lead to class-action suits. This is because of the incapacity of people to finance such disputes and regulations on how to do so.

  1. Stamp Duties: Litigation is expensive. One reason for this is the stamp duty payable for the same. Stamp duty is a tax on the value of instruments used in various business transactions. There are two kinds of stamp duties: (i) judicial stamp duties, and (ii) non-judicial stamp duties. Judicial stamp duties are fees collected from litigants in courts. These are best viewed as court fees and act as the cost of bringing an action. They may be prohibitive. For example, the fees payable in Delhi for a plaint (the first document submitted in court for a case) has been set at 4% of the value claimed. Fees are also to be paid in cases of review or appeals. There may be charges for obtaining copies, translations, additional applications, etc. The law of evidence requires the payment of non-judicial stamp duty for all documents submitted in court. These costs add up and would become prohibitive for a million customers. In a case like that of the Bank of America mentioned above, a claim for USD 410 million would need a fee of at least USD 16.4 million.

  2. Third-Party Funding: Third-party funding ("TPF") is the act of a party outside the litigation paying for its cost. If the litigation is successful, the party gets a share in the award. This becomes important on account of the increased costs of litigation. When parties are not able to afford the dispute themselves, they should be able to turn to third-parties for funding. In 2018, the Supreme Court in Bar Council of India v. AK Balaji noted that there was no limitation on third-party funding. The Code of Civil Procedure, as amended by some Indian states including Gujarat, Karnataka, Madhya Pradesh, and Maharashtra, explicitly recognizes the role of a financier of litigation costs of a plaintiff. It also sets out the circumstances when such a financier may be made a party to the dispute. However, there is no central law on TPF in India. As a result, there is considerable uncertainty on whether the courts will hold the TPF agreement as "just". As early as 1876, the court held in Ram Coomar Coondoo v. Chunder Canto Mookerjee that:


    "agreements of this kind ought to be carefully watched, and when found to be extortionate and unconscionable, so as to be inequitable against the party; or to be made, not with the bona fide object of assisting a claim believed to be just, and of obtaining a reasonable recompense therefore, but for improper objects, as for the purpose of gambling in litigation, or of injuring or oppressing others by abetting and encouraging unrighteous suits, so as to be contrary to public policy, [the] effect ought not to be given to them."

    Courts have left it to their own discretion to examine whether the financing agreement is just and fair. In the absence of statutory requirements, courts usually lay down legal tests to determine a question of law. This allows parties to predict the behavior of the courts and make appropriate arrangements. There are no tests to determine the appropriateness of TPF agreements. Their validity is entirely up to a judge's concept of just-ness, leading to the TPF market not evolving.

  3. Contingency Fees: Contingency fees is the fees of the legal counsel as a stake in the outcome. This is prohibited in India. This is problematic as lawyers do not have an incentive to argue unless their fees are paid. This means that fees must be paid upfront. A class action with a high claim is likely to be argued by a senior member of the bar. Appearance costs may be to the tune of INR 1.2 million. With an average of one hearing every two months, this would be INR 64.8 million (USD 850,000) for nine years (the average time of a civil case in India). Further, TPF funders usually seek contingency fees of legal counsel as this ensures alignment of interests. The lack of contingency fees also has an adverse effect on TPF.

Besides these reasons, India follows the loser-pays rule in litigation (Law Commission of India, 2012). The unsuccessful party is ordered to pay the costs to the successful party. There is some merit in this as it restricts vexatious litigation. But for class-actions, the class has to worry about paying the defendant's attorney's fees and adjoining costs if it loses the case, even though Indian courts award low costs (Law Commission of India, 2012).

Conclusion


The laws in India create a system which either prohibits or disincentives class actions. This article is not a definitive finding on how to cure such a situation; however, our analysis shows that the two reasons for the absence of class action in India require independent solutions.

To achieve a sound law on class action, two changes have to be brought to Indian legislation. Laws that allow for such suits may provide for what constitutes an adequate portion of the class to approach a court. Further, the new consumer protection law could give more clarity on what constitutes a prima facie case of violation of consumer rights and the elements of the investigation thereon. We need to explore the possibility of transitioning away from the loser-pays principle in class actions and toward contingency fees for lawyers and third-party investors.

These reforms have the potential to pave the way for class action suits in a wide range of areas. They are also an extremely important pillar in the system of grievance redress in consumer financial markets to protect millions of customers against egregious behavior by financial firms.

References


Ambrish Kumar Shukla & 21 Ors v. Ferrous Infrastructure Pvt Ltd, January 19 2016, NCDRC.

Bar Council of India v. AK Balaji, March 13 2018, Supreme Court of India.

Coral Gables, $137.5 Million Settlement Announced In Citizens Bank Overdraft Fee Class Action, Lexis Nexis.

Dr Virendra Pal Kapoor v. Union of India and Ors, May 29 2014, Allahabad High Court.

Fitzpatrick, 2010, An empirical study of class action settlements and their fee awards. Journal of Empirical Legal Studies, 7 (4), pp 811-846.

Fitzpatrick, 2010, Do Class Action Lawyers Make Too Little?, University of Pennsylvania Law Review, 158 (7), pp 2043-2083.

Jonathan Stempel, BofA $410 million overdraft settlement wins court OK, May 24 2011, Reuters.

Jonathan Stempel, JPMorgan settles overdraft fee case for $110 million, February 07 2012, Reuters.

Kelkar and Shah, 2019, In Service Of The Republic: The Art And Science of Economic Policy, Penguin Random House India Private Limited.

Lahav, 2003, Fundamental Principles for Class Action Governance, Ind. L. Rev., 37, p 65.

Costs in Civil Litigation - Report No 240, May 2012, Law Commission of India.

Ram Coomar Coondoo v. Chunder Canto Mookerjee, June 30 1876, Privy Council.

Shreeja Sen and Deepti Bhaskaran, SC stays Allahabad HC order on scrutinizing SBI Life policies, July 15 2014, LiveMint.



Karan Gulati is a consultant at NIPFP and Renuka Sane is researcher at NIPFP. We thank Sudipto Banerjee, Aditi Dimri, Pratik Dutta and Ajay Shah for useful comments.